Client Success: Locully Case Studies
Your Business, Found First. And Fast.
Locully acts as a Marketing & Growth Partner for Thai SMEs. We help businesses dominate online SEO and AI Optimization.
Every plan is crafted around your unique goals.We work as an extension of your team: customizing strategies, adapting to your market, and guiding you toward sustainable growth.
email: [email protected]
What Do We Do?
Locully is your dedicated performance marketing and growth partner, empowering Thai SMEs to achieve measurable business success.
SEO & AI Optimization
We ensure your brand stands out in Google AI Overviews and ChatGPT, dominates crucial "near me" searches, and cultivates lasting authority through strategic SEO and Digital PR. When customers ask AI for recommendations, we make sure it mentions you.
Event Marketing & Lead Generation
Locully designs high-converting lead funnels tailored for expos, fairs, and various service businesses. Our approach transforms audience attention into tangible, trackable opportunities, ensuring every event generates qualified leads with clarity and efficiency.
Performance Marketing
Our Meta and Google Ads campaigns are crafted to deliver more than just clicks; they generate direct calls, bookings, and genuine enquiries. We rigorously optimize every baht spent, focusing on maximizing your ROI and minimizing cost per lead.
We go beyond basic campaign management, building integrated systems that connect every aspect of online visibility directly to your revenue goals.
Table of Contents
Table of contents
Case Study #1: Italian Bistro in Bangkok
5
Local SEO + Google Ads Management
1
Italian Bistro in Phattanakarn
Struggling with low visibility, calls, leads, this business approached us.
2
Local SEO Magic
Local SEO Foundations set + Targeted Keyword Strategy implemented. Overhauled their Google Business Profile, created geo-targeted map assets, and built citations.
3
Top Rankings after 60 days.
Achieved Top 3 rankings for
- Italian food
- Italian Bistro
- Italian restaurant near me
80%
Increase in Google Maps Visibility
50%
Increase in calls to the business
Case Study: Hotel in Pattaya
5
Meta Ads Management
1
Facebook Ad Targeting Results
Heavy OTA Dependence, High Commission Losses. The Hotel relied heavily on third-party booking sites, losing 15–20% of revenue per reservation to commissions.
2
Facebook Direct Bookings Campaign
Our team implements our paid ads strategies. Launched targeted Facebook ads focused on direct guest conversations.
Built a steady, self-sustaining pipeline of leads without relying on OTAs.
3
Results: 5,291 Direct Conversations at ฿66/Lead
- Direct bookings increased by 20%
- Campaign running for 18+ months
- 5,291 guest conversations started
- ฿66.40 average cost per lead [well below industry average]
- ฿351,305 total spend efficiently managed across 18+ months
- Consistent performance peaks aligned with tourism seasons, compounding hotel’s direct bookings pipeline.
Social Media Content Samples
Google Ads Samples
Google Search Ad
Google Maps Ad
Youtube Ad
Results
1
Strong ROI
Every baht invested generated multiple times its value in real reservations and calls, ensuring ads directly translated into paying customers.
2
High Conversion Volume
Hundreds of actions (calls, bookings, directions) demonstrated that campaigns were not just attracting clicks, but driving actual diners through the door.
3
Peak Visibility at Optimal Times
Ads appeared precisely when customers sought Italian dining, establishing the restaurant as a top choice during critical decision-making moments.
4
Lower Cost per Customer
Through optimized targeting and eliminating wasted clicks, new customers were acquired at a cost significantly below the industry benchmark.
5
Compounding Brand Effect
Consistent ad exposure enhanced brand recall, leading customers to recognize and actively search for the restaurant by name, building long-term awareness.
Case Study: Italian Restaurant in Sukhumvit
5
Local SEO
1
Italian Restaurant in Sukhumvit
High Competition, Low Visibility.
Located in a crowded food and nightlife hub ,Sukhumvit, this restaurant struggled to stand out on Google search & maps.
2
Full Local SEO Campaign + Geo-Dominance Strategy
Our team implements our specific Local SEO strategies. Revamped GBP, built extensive local citations, and executed geo-targeted map embeds covering a a 10-mile radius around the restaurant.
3
Top Rankings after 60 days.
Achieved Top 3 rankings for
- Italian near me
- Italian food bangkok
- Italian Restaurant Bangkok
Case Study: Italian restaurant in Pattaya
5
Local SEO + Google & Meta Ads Management + Social Media Content
1
Italian Restaurant in Pattaya
Invisible Online and on Google Maps Despite Strong Local Reputation. Restaurant had loyal in-person customers but lacked any digital discoverability on Google.
2
Local SEO Magic
Full Local SEO Revamp + Geo-Authority Boost. Optimized GBP, launched geo-tagged maps, citations, and reinforced authority with niche SEO tactics.
3
Top Rankings after 60 days.
Achieved Top 3 rankings for
- italian restaurant pattaya
- italian food
- best Pizza Pattaya [Top 5]
Case Study: Insurance Brokerage in Bangkok
5
Website SEO + Paid Ads Management
1
Great Business. Invisible Online.
Despite having a strong product and regional presence [Thailand, Vietnam, HongKong]), the website had low traffic, few leads, and poor keyword rankings.
2
Full SEO Overhaul: Technical, Content, and Authority Building
Rebuilt content structure around buyer intent, implemented hub-and-spoke internal linking, fixed technical SEO issues, and scaled topical authority across multiple countries.
3
5x Growth in 12 Months
- Organic performance August 2023 → August 2024:
- Clicks: 1,030 → 5,180 (5x growth)
- Impressions: 123K → 499K (4x growth)
- Exponential SEO compounding: more visibility, more qualified leads, more market dominance.
In just 6 months, over 20+ high-value keywords have climbed to Top 3 [mostly #1–#3 rankings]
Key categories dominated include:
- Health Insurance Thailand, Cambodia, Laos, Saudi Arabia, Hong Kong, Myanmar, Vietnam.
- Multiple broad AND niche keywords were captured [e.g., “best hospital in Laos” and “expat medical insurance Saudi”]
- Important: Rankings aren't just vanity keywords — many target expat insurance buyers (high commercial intent).
📈 Takeaway:
We successfully built regional SEO dominance across Southeast Asia and the Middle East for highly monetizable keywords — not just one-off wins, but clusters of authority.
We successfully built regional SEO dominance across Southeast Asia and the Middle East for highly monetizable keywords — not just one-off wins, but clusters of authority.
Zooming into one specific region: Bali — showing how localized topical authority was achieved.
- Multiple #1 rankings for ultra-targeted keywords:
- "Expat health insurance Bali" — #1
- "Best Health Insurance Bali" — #1
- "Medical Insurance Bali" — #1/#6
- All keywords are commercial, transactional, and highly intent-driven.
📈 Takeaway:
The Bali service page became a dominant money page, securing multiple first-page and first-position rankings — capturing both generic and long-tail buyer searches.
The Bali service page became a dominant money page, securing multiple first-page and first-position rankings — capturing both generic and long-tail buyer searches.
- Topical authority building:
- Created deep, location-specific hubs [like Bali, Cambodia, Saudi]
- Mapped keywords across buyer's decision journeys [awareness → consideration → conversion]
- Stacked rankings across multiple verticals and countries, not just one.
Case Study: Health & Wellness Clinic in Bangkok
5
Website SEO + Local SEO
Health & Wellness Clinic
Needed to Compete for High-Intent Health Keywords in a competitive industry.
Despite offering top-tier wellness services, they lacked visibility for critical local searches like "physio near me" and "acupuncture Bangkok."
1
Strategic Local SEO Rollout + Service Page Targeting
Executed coherent internal linking strategy, precise keyword mapping, optimized service pages, launched citation builds, and built geo-authority around high-converting health terms.
2
Major Ranking Gains Across 10+ High-Intent Keywords
Achieved Top 5–Top 10 rankings for:
- "Physio Asoke" [#2]
- "Physiotherapy bangkok" —> 5th from 12th
- "Acupuncture Bangkok" [#5]
- "Physiotherapy near me" [Top 10]
- "Physical therapist near me" [Top 10])
- "Book physio session" [#1]
- "Physio near me" —> From page 3 to top 10!
Growth in 'near me' search rankings!
- Physiotherapy near me
- Acupuncture near me
- Massage therapy near me
- Sports massage near me
These are "conversion" keywords —> search intent is more inclined to make a purchase or a booking
Date: July 31, 2025
Top 5 rankings - 2%
Date: August 20, 2025
Top 5 rankings - 19%
This impressive growth from 2% to 19% in top 5 rankings within just a few weeks demonstrates the effectiveness of our Local SEO Strategies.
We were able to get the client listed on AI Overviews!
Our Strategy focused on gaining presence in the Google Map Pack, Local 3-pack, and Image Pack — not just classic keyword rankings. This allows us to maximize our presence on SERPs (Search Engine Results Page).
How we 10x a client's AI & ChatGPT mentions
We increased a client's AI visibility from 60 to 112 mentions in 90 days.
That translated to 250% more conversions from AI sources like ChatGPT and Google's AI Overview, and a 75% conversion rate overall.
How? Strategic PR, optimized landing pages, and content that AI systems trust and cite.
When customers ask AI where to go, your business should be the answer.
10x
AI Mentions
Increased client's brand mentions and visibility within Google's AI Overviews.
250%
Conversions Growth from AI
Achieved substantial growth in conversions from traffic from AI sources such as Chatgpt
75%
Conversion Rate
Improved visitor-to-lead conversion rate through optimised landing pages.
AI Overview mentions keep increasing: 60 to 82 to 93 to 112! —> Client website cited in AI mentions (Chatgpt & other LLMs) —> increased conversions, enquiries from AI sources
From 4 to 14 ChatGPT enquiries in one month!
250% increase in customers finding this business through AI search
- .
Case Study: Indian Restaurant in Bangkok
Meta Ads · Google Ads · Social Media Content Creation
Indian Restaurant in Bangkok
- Highly competitive Indian & vegetarian restaurant market
- Low visibility on Google Search and Google Maps
- Missing “near me” searches during high-intent dining moments
What we did
- Improved Google Business profile for better map visibility
- Made sure the restaurant appeared in the right local searches
- Ran Google and social media ads to attract nearby diners
Measurable Results in 90 Days
1,051
"Get Directions" clicks
More customers finding the restaurant on Google Maps
797,000
Impressions
Strong visibility during high-intent “near me” searches
5,411
Link clicks
More opportunities for calls, directions, and walk-in visits
More people were able to find the restaurant on Google when searching nearby, which led to more interest, more calls, more direction requests, and more walk-in customers.
Social Media Presence
Social Media Content Creation (Instagram & Facebook)
- Needed consistent visibility and engagement on social media to support walk-ins, promotions, and brand recall.
What we did
- Maintained a consistent posting schedule (3–4 posts per week)
- Published a mix of food visuals, short videos (Reels), and in-restaurant moments
- Focused on signature dishes, preparation moments, and dining ambience
The content helped more customers find Achyut Bhavan on social media and feel confident visiting the restaurant.
Case Study : Indian Restaurant in Pattaya
SEO · Meta Ads · Google Ads · Social Media Content Creation
Indian Restaurant in Pattaya
- Located in a busy tourist city with high search demand
- Not appearing often enough on Google Maps and “near me” searches
- Missing walk-ins and phone calls from nearby diners.
Local Visibility
- Improved the restaurant’s Google listing to show up more clearly on Search and Maps
- Helped the restaurant appear for “Indian food near me” searches
- Ran Google ads to reach people actively looking for Indian food and ready to visit
Case Study: Beauty Clinic in Bangkok
5
Website SEO + AI Search Optimization
Aesthetic Clinic in a Highly Competitive Market
- Operates in one of Bangkok’s most competitive beauty and aesthetic markets
- Strong competition for popular treatments like fillers, skin brightening, and anti-aging
- Low visibility on Google for high-demand, decision-stage searches
What We Did
- Expanded Cosmo’s online presence beyond Botox to cover multiple beauty treatments
- Created clear and helpful content for fillers, skin brightening, anti-aging, and lifting services
- Improved how Cosmo appears on Google Search for high-intent keywords
- Strengthened Cosmo’s credibility so it is recognized as a trusted clinic by Google and AI recommendations
Key Results
- Website clicks increased by 33%
- Search impressions grew by 32%
- Homepage traffic increased by 114%
- Traffic from AI platforms (such as Google AI & Gemini) increased by 65%
+33%
Website Clicks increased
+32%
Search impressions grew
+114%
Homepage traffic
+65%
Traffic from AI platforms (such as Google AI & Gemini) increased
Keyword we are ranking for
Keywords ranking across 5+ treatment categories
AI Visibility
Google Gemini
– Best Botox in Bangkok → #1 recommended clinic
– Best Fillers in Bangkok → #2 recommended clinic
– Best Fillers in Bangkok → #2 recommended clinic
Google AI overview
– Best Skin Lightening Bangkok → Top AI result + Page 1 organic
Cosmo transformed from a low-visibility Botox clinic into a multi-category authority brand, earning Page-1 rankings, AI trust, and high-intent discovery in Bangkok’s most competitive aesthetic market.